These guides cover the three places where most moving companies gain or lose money in their marketing: the dates they leave unsold, the estimates they don't convert, and the reviews that win or lose trust. Each guide gives you steps and worked numbers you can apply this month. They're written by a marketing service for movers. We aren't a moving company, so the guides stay on marketing and sales, not on how to run a move.
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Honest reviews for moving companies: how to ask, reply and learn
Ask every customer after every move, offer nothing in return, and reply to every review with care. That routine is allowed, it's sustainable, and it tells you where your crews need help.
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The moving calendar: how to market for peaks and fill the gaps
A mover's peaks mostly fill themselves. The money marketing can add sits in the gaps, so plan from your booking calendar, not from a generic seasonal checklist.
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From estimate request to booked move: the conversion maths for movers
Most moving companies can earn more from the enquiries they already get. Track three rates, fix the slowest one, and follow up on every quote with a clear, polite routine.
The moving calendar: marketing for peaks and gaps
The moving calendar guide shows how to build a capacity calendar from your past year of bookings, put a dollar value on idle truck-days, and point ads, website messages and follow-up at the dates that don't sell on their own.
You'll learn:
- how to calculate utilisation by weekday and by day of month
- how to treat known peaks, including Quebec's July 1 lease turnover, without wasting money on them
- when a weekday price signal helps and when it hurts margin
- a one-page monthly checklist
Read it if your peak weekends are full but weekdays feel thin.
From estimate request to booked move
The quote-to-booking guide breaks the path from enquiry to booking into three measurable rates: response, quote and booking. It shows how small improvements in each one multiply.
You'll learn:
- the columns to put in a simple tracking sheet
- how to reply faster when your crew leads are also your phone staff
- what a quote that books looks like, line by line
- a polite three-message follow-up sequence with placeholder templates
- how to read your lost-quote reasons
Read it if you get enquiries but don't know how many become moves.
Honest reviews for movers
The honest reviews guide sets out a review routine that follows the platform rules: no incentives and no gating. It includes in-person and text scripts, reply wording for damage and billing complaints, and a monthly audit.
You'll learn:
- what Google's content policy says about incentives and selective asking
- a crew-lead script for the end of the move
- how to reply to a damage complaint without arguing or giving out personal details
- how to turn review themes into operational fixes
Read it if your reviews are few, old, or mostly unanswered.
How the guides connect to our services
Each guide pairs with a service, in case you'd rather have help:
| Guide | Related service |
|---|---|
| The moving calendar | Google Ads and long-distance and commercial |
| Estimate to booked move | Websites and quote-to-booking |
| Honest reviews | Reviews and local search |
A note on sources and what we leave out
Who the guides are for
They're written for the person who actually runs the marketing at a moving company, which is often the owner, a partner or an office manager juggling dispatch and estimates at the same time. We've kept the steps practical: a sheet you can build in an afternoon, scripts you can hand to a crew lead, and checks you can run in fifteen minutes a week. No software purchase is needed to start.
How to use them together
The three guides form a loop. The calendar guide tells you which dates to fill. The quote guide makes sure enquiries for those dates turn into bookings. The reviews guide makes the next customer more likely to choose you. Work through them in whatever order fits your biggest problem, and revisit them each quarter as your numbers change.
Where a guide states a fact about a platform rule or a provincial pattern, it links to the official source and gives the date we checked it. We deliberately don't summarise mover licensing, cargo insurance or consumer-protection rules. Those vary by province and by type of operation, and you should get them from the relevant authority or your own advisers. The areas we serve pages link to the provincial offices worth knowing.
Frequently asked questions
Do I need to hire you to use these guides?
No. They're written so an owner or office manager can apply them directly. If you want help, you can call, text or email, but the guides stand on their own.
Which guide should I read first?
If you don't know your quote-to-booking rate, start with the quote guide. If you know your rates but have empty weekdays, start with the calendar guide. If reviews are thin or old, start with the reviews guide.
Are the numbers in the guides real benchmarks?
No. They're illustrative worked examples so you can follow the maths. Replace them with your own numbers; your market and operation will differ.