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Frequently asked questions

Questions moving company owners ask us

The questions movers ask before hiring a marketing company, answered plainly, including the ones about price, contracts and what went wrong with the last agency.

Written by Ali Sedighi, MBALast updated:

These are the questions moving company owners ask us most, with direct answers above. Under them sit four topics that deserve more room than a short answer gives. If yours isn't here, call, text or email; we usually reply within one business day.

Frequently asked questions

Are you a moving company or a lead seller?

Neither. Movers.Agency is a digital marketing and business consulting service for moving companies. We don't do moves, and we don't sell shared leads. Enquiries from the marketing we run go only to you.

How much does it cost?

Plans run from $1,999 per month (or $1,499 per month billed annually) up to $7,999 per month (or $5,999 annually), plus GST/HST by province. Google Ads spend is separate and paid to Google.

Do I have to sign a long contract?

No. There's no long-term contract on any plan; you pay month by month and can stop with 30 days' notice. Paying annually is optional and only lowers the rate.

How soon will I see more booked moves?

Quick fixes, such as a corrected Google profile, faster replies and quote follow-up, can show within weeks. Search visibility in a competitive city usually takes several months. Ads can bring enquiries within days once tracking and phones are ready.

We tried an agency before and got nothing. What's different?

Ask what the last agency measured. If the report showed clicks and rankings but never booked moves, nobody could tell what worked. We report enquiries, quotes, bookings and cost per booking, and you can cancel with 30 days' notice if it isn't earning its place.

Who owns the website, Google profile and ad accounts?

Your company should own all of them. We work inside accounts in your name, or set them up in your name, so the history stays with you if we part ways. Get this in writing from any provider.

Can you promise first place on Google?

No. Nobody controls Google's results, and promises of a set ranking or a set number of leads are a warning sign. We can show the plan, the method and how progress will be measured.

Do you offer review incentives or review filtering?

No. Google's content policy prohibits incentives for reviews and selectively asking only happy customers. We set up a routine that asks every customer after every move.

What reports will I get?

A monthly report with enquiries by source, quotes sent, booked moves, cost per booking and, where we run ads, spending by campaign. We also flag idle truck-days so marketing can target them.

Do you work with small moving companies?

Yes, if the numbers work. A one- or two-truck company can do well with local search, a solid quote process and reviews. If a plan wouldn't pay for itself, we'll say so in the first conversation.

Can you help with licensing or insurance questions?

No. We don't advise on mover licensing, cargo insurance, consumer-protection rules or contracts. Contact the relevant provincial or federal authority, your insurer or a lawyer.

Do you market in French?

Yes, for Quebec and other French-speaking markets we plan French-first campaigns. Quebec's language rules apply to advertising and websites there, and you should confirm your obligations with the OQLF.

What we are, and what we're not

Movers.Agency is a marketing and business consulting service for moving companies across Canada. Ali Sedighi, MBA, leads it, and it sits inside the Vancouver-based Sedighi.ca and SAZ.ca group. We aren't a moving company, a broker or a lead marketplace. We don't take bookings on your behalf, dispatch crews or handle anyone's belongings.

That matters because many "moving leads" services sell the same enquiry to several companies at once, so the fastest caller wins and everyone else pays for nothing. Our work builds your own channels: your website, your Google profile, your ad account and your reviews.

How to judge whether marketing is working

Judge it in booked moves and money, not in clicks. Before you start with anyone, write down three numbers from the past three months: enquiries per month, quotes sent, and moves booked. Then compare each month after against those numbers.

Also watch idle truck-days. A month with the same number of bookings but fewer empty weekdays is a better month, because you've filled capacity that would otherwise have earned nothing. The moving calendar guide explains how to plan for that.

Price, contracts and fine print

Plan prices come from the Trades.Agency price list and are shown on our pricing page. Anything a price list can't answer for your situation, such as how ad spend is invoiced or exactly what's in scope, is confirmed in writing in your proposal before you agree to anything. If something matters to you, ask for it in writing; that's normal and we expect it.

When an agency isn't the answer

Working across provinces

Many moving companies serve more than one province, especially those running long-distance routes. We plan marketing province by province and route by route, because search terms, languages and seasons differ. A company moving customers between Ottawa and Gatineau, for example, has to think about Quebec's French-language rules on the Quebec side. The areas we serve page links to every region.

What happens in the first 90 days

The first month is mostly listening and fixing: we review your calendar, enquiries, quotes, website, Google profile and any ad accounts, then fix the obvious leaks such as wrong hours, missing photos or unanswered texts. The second month puts the main work in place, whether that's new pages, a review routine or ad campaigns. By the third month you should see clear trends in enquiries and bookings, and we decide together what to do more of and what to stop.

What we'll ask you for

To do this well, we need access to a few things: your Google Business Profile, website and any ad accounts, plus a simple record of enquiries, quotes and bookings. If you don't keep that record yet, we'll help you set one up in the first week. We also ask for photos of your real trucks and crews, or permission to arrange them, because stock images don't build trust in a moving company.

Sometimes the problem isn't marketing. If customers book but leave poor reviews about late crews, or if quotes go out days late because the owner does all the estimating, more marketing will make things worse. In those cases we'll say so and suggest what to fix first, even if it means a smaller engagement. Read how we work for the order we follow.

A quick self-test before you hire anyone

Answer these honestly: Do you know how many enquiries you received last month? Do you know how many you quoted, and how many booked? Can a customer reach you by text? Have you replied to your last ten reviews? If two or more answers are no, the first improvements are cheap and largely in your own hands, and the contact page explains how to start a conversation about the rest.

Sources

  1. Google Maps user-contributed content policy: Prohibited and restricted content (2026-10-23)
  2. OQLF: Entreprises (2026-10-23)