Long-distance and commercial work is where a moving company can earn the most per truck-day, and it's the work most marketing neglects. It needs different pages, different buyers and more patience than local residential moves. We plan and run that marketing for movers who are already equipped for it. We aren't a mover or a carrier, and we don't advise on the licences or insurance a route needs.
Why these moves need their own marketing
The short answer: the buyer and the decision are different. A family moving across town compares three quotes in a weekend. A family moving from Winnipeg to Kelowna, or a firm moving forty desks, takes longer, asks more questions and cares more about reliability than about the lowest number.
| Local residential | Long-distance | Commercial | |
|---|---|---|---|
| Decision time | Days | Weeks | Weeks to months |
| Buyer | Household | Household, sometimes an employer | Office or facilities manager |
| Main worry | Price, damage | Delivery window, damage, total cost | Downtime, IT, after-hours access |
| Content that helps | Area pages, reviews | Route pages, timing, inventory process | Case-style process pages, references by request |
What's included
Route pages for the corridors you really serve
For each route you run regularly, a page that explains what a customer needs to know: how you estimate, typical scheduling, whether loads are dedicated or shared if you offer both, what to prepare, and how to reach a dispatcher. We only write pages for routes you can back up.
Commercial service pages
Office, retail and warehouse relocation pages written for managers: phased moves, weekend and evening work, equipment handling, how you coordinate with building management, and the documents you can provide on request.
Outreach to repeat clients
Property managers, real estate offices, relocation coordinators and business parks can send steady work. We help you build a short target list in your area and a respectful introduction sequence by email or phone, using templates such as "Hi [First name], [Business name] handles tenant and office moves in [Area]…". We only contact people in line with Canada's anti-spam rules, and we confirm the approach with you first.
Separate tracking
Long-distance and commercial enquiries are tracked apart from local work, so you see their real cost and value.
Who it suits
Movers with the trucks, crews and paperwork already in place for longer or larger jobs, and who want those jobs to make up a bigger share of revenue. If you're still building a steady local base, start with local search and quote-to-booking first.
The value maths
Suppose a local move averages $1,400 and fills one truck for one day, while a long-distance move averages $5,500 and ties up a truck and crew for three days. That's about $1,833 per truck-day against $1,400. If your costs per day are similar, a modest shift towards long-distance can raise revenue without buying another truck. Your own numbers will differ; the point is to compare per truck-day, not per job.
Timeline and measurement
- Month 1: route and client-type plan; first route and commercial pages drafted with your input
- Months 2–3: pages live, ads separated if you run them (see Google Ads), outreach list built
- Months 3–6: first commercial conversations; route pages gathering search visibility
- Monthly: enquiries and bookings by route and client type, and value per truck-day
Mistakes to avoid
- Route pages for routes you don't run. They attract enquiries you'll refuse, and they read as spam.
- Hiding how you quote long-distance work. Customers fear the total changing; explain weight, volume or inventory-based pricing in plain words.
- Treating commercial buyers like homeowners. Lead with process and scheduling, not with discounts.
- Cold-emailing without care. Keep messages relevant, identify yourself and honour every request to stop.
Commercial buyers also expect a quick, professional reply, so make sure their enquiries reach a named person.
See pricing for which plan suits a multi-channel programme, and read our moving calendar guide for how these jobs help fill slower months.
Frequently asked questions
Should long-distance moves have their own pages?
Yes, for routes you actually run. A page for Calgary to Edmonton that explains timing, how you quote and what customers should prepare is useful. Fifty pages that swap city names are not.
Who buys commercial moves?
Usually an office manager, operations lead, facilities manager or property manager. They care about downtime, after-hours scheduling, IT equipment handling and paperwork such as insurance certificates.
Do you advise on interprovincial carrier rules?
No. Licensing, carrier registration and insurance requirements vary by province and by type of operation. Check with the relevant authorities and your own advisers. We only market the services you're set up to provide.
How long does commercial marketing take to work?
Longer than residential. Many businesses plan relocations months ahead, so a well-placed page or introduction can take a quarter or more to become a booked job.