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Marketing moving companies in Quebec

Quebec has the most distinctive moving calendar in Canada, with many leases ending June 30, and marketing there must be planned in French. Both facts change how a mover should spend.

Written by Ali Sedighi, MBALast updated:

Quebec is the one Canadian province where a single date shapes the whole moving calendar. According to a June 2026 notice from the Tribunal administratif du logement, most Quebec leases end on June 30, which brings many moves on July 1 each year. Add French-language requirements for advertising and websites, and you have a market where copied English-Canadian campaigns fail. Movers.Agency plans Quebec marketing in French first. We're a marketing service, not a mover.

Quebec's moving markets

Quebec's largest municipalities by 2021 Census population include Montréal, Québec City, Laval, Gatineau, Longueuil, Sherbrooke, Lévis and Saguenay.

  • Greater Montréal (Montréal, Laval, Longueuil). A large, crowded market where stairs, building access and street parking can change a quote a lot, so pages should explain how you handle them.
  • Québec City and Lévis. A second large market with strongly French-language search behaviour.
  • Gatineau. Next to Ottawa; some companies serve both sides of the river and must market under two provinces' rules.
  • Sherbrooke, Saguenay and the regions. Regional markets where reputation and reviews carry far.

Planning around July 1

The turnover around July 1 is both an opportunity and a trap. Trucks fill, but stretched crews, late arrivals and rushed jobs can produce the reviews that hurt for the rest of the year. Marketing should:

  1. Capture bookings early and confirm them clearly, in line with your own policies.
  2. Show availability honestly. When the date is full, say so, and offer the days around it.
  3. Set expectations in writing about arrival windows on the busiest days.
  4. Put reviews and follow-up on schedule right after the peak, when volume is high. See reviews.
  5. Shift ad budgets to the slower months, when paid search fills more empty truck-days. See Google Ads.

Our moving calendar guide shows how to put a value on those slower dates.

French-first marketing

As summarised by the Office québécois de la langue française, under the Charter of the French Language as amended by Bill 96:

  • commercial advertising and public signs must give French clear predominance
  • since 2025-06-01, a trademark or business name in another language that's visible from outside your premises needs French terms alongside it
  • websites and social media aimed at Quebec customers need to be available in French, though other languages may appear too

Our approach goes beyond translation. Customers search in their own words for moves and movers, so we build keyword plans, pages and ads from French search terms first. Confirm your obligations with the OQLF; we don't give legal advice.

Offices to know in Quebec

Linked for reference only; we don't summarise their rules.

Ask the relevant authorities or your advisers about licensing, carrier and insurance requirements.

How we'd market a Quebec moving company

  1. French-language Google profile, site and ads, with English alongside where useful
  2. Area pages for the neighbourhoods and cities you really serve, mentioning practical questions such as stairs, access and parking that customers should sort out before the day
  3. A clear July 1 page: how to book, what to expect, which nearby dates are open
  4. Campaigns that shift spending away from the turnover and towards slower months
  5. Commercial pages for office and retail moves, which are useful for weekday gaps. See long-distance and commercial

A worked example for Quebec

Imagine a Montréal mover whose trucks are fully booked from late June into the first days of July, but which sees many idle weekdays in late winter. Spending the same ad budget every month wastes money in June. Moving most of it to February and March, with French ad text that mentions open weekday dates where true, puts the money where empty truck-days are. Your own calendar will show your version of this pattern.

See pricing, or return to all areas.

Frequently asked questions

Is July 1 really the main moving day in Quebec?

It's a very large one. A June 2026 notice from the Tribunal administratif du logement says most Quebec leases end on June 30, which brings many moves on July 1 each year. Plan your marketing so that period is booked early and the rest of the year gets the attention.

Do we need French marketing in Quebec?

Yes. As the OQLF summarises it, French must be clearly predominant in commercial advertising, and websites and social content for Quebec customers must be available in French. Confirm your own obligations with the OQLF.

Should we spend more on ads in June?

Usually not much more. Around the July 1 turnover, many movers fill without paid help. Spending tends to work harder in the weeks before slower periods.

Sources

  1. Québec.ca: Déménagements du 1er juillet, le Tribunal administratif du logement au bout du fil (2026-06-25) (2026-10-23)
  2. OQLF: Entreprises (2026-10-23)
  3. CNESST (2026-10-23)
  4. Office de la protection du consommateur (2026-10-23)